Uninor eyes 8 percent Indian Telecom market share by 2018
Uninor, a joint venture between realty firm Unitech and Norway-based Telenor has unveiled its vision “to achieve eight percent market share in India by 2018″ by resorting to unique marketing strategies & lucrative talk plans. From the Start Uninor has a slightly different Perspective to build up its Brand and according to uninor they will concentrate on the development and delivery of voice services, while other new entrants look to differentiate themselves with data service.
Uninor started its operations in India in December last and has licenses to start operations in all the 22 telecom circles of India, is now present in 13 service areas. Accepting the intensifying competition in the country’s wireless services sector, Ever decreasing average revenue per user (ARPU) and an increasing number of operators in India’s mobile market are not deterring Uninor’s management, which is taking a long-term view as it plans its operational rollout.[ad code=2 align=left]
Uninor has been recently recognized as the ‘’Most Promising New Operator’’ in the Telecom Operator Award 2010 organized by tele.net, one of India’s leading telecom sector publications. The selection was based on a survey conducted by the publication with over 160 industry experts and professionals where Uninor emerged as winner by a strong margin. Uninor is presently focused on further strengthening its presence in the 13 circles and launching additional circles this year.
“We are on our way; with a set of ideas, a unique way of doing business and most importantly, a philosophy that puts people first. Today’s recognition encourages us to get there even faster,” said UP East Hub EVP, Frode Haugen.
Seems very difficult as per current telecom market.
All the best!!!
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Docomo , stel, aircel and mts are still alive
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with already existing companies like airtel, vodafone, reliance and some new emerging operators like docomo and videocon, this is going to be a big challenge for uninor but they have done well till now.
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