Uninor Dynamic pricing now in UP East, UP West and BiharUninor , the first mobile operator in India to launch the concept of Dynamic pricing has extended the unique concept to UP East, UP West and Bihar. Within a few weeks of debuting the exciting new concept of “Dynamic pricing“ in the three telecom circles of Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .

The plan will offer uninor subscribers of UP East, UP West and Bihar changing discounts on their calls based on traffic on the network. The discounts will change with location and with time, with each cellphone tower broadcasting a different discount. At the same location, the discount will change on an hourly basis. By putting customers in control of costs, with 24X7 changing discount rates, this could very well change the tariff structure in Indian telecom.
Under the ‘24X7 Badalta Discount Plan (DP)’, customers will be able to avail a discount on their calls that ranges from 5% to as much as 60%, depending on their location and time at which they call – so simply by crossing a street. This discount will be applicable on a standard base call rate of 50 paisa per minute for any local call, Uninor-to-Uninor or Uninor-to-any other operator. This means a 1-minute local call could cost as low as 20 paisa and never more than 50 paisa.

“We are delighted with the response in the first three circles where dynamic pricing was launched earlier this month. We will extend this offering to all circles where Uninor’s services are available,” said David Meneghello, EVP, Marketing.