Tata Teleservices dialog to access internet on TV setsTata Teleservices Ltd (TTSL) has recently launched a device dubbed as “Dialog” that will enable customers to access the Internet on their television sets without any need of computer. Loaded with numerous multimedia applications and powered by “Tata Photon” TTSL’s wireless data modem Dialog will make the dreams come true for all those who have a TV set but doesn’t have computer.

This device will be available at Rs 6699 with Photon Whiz and Rs 7699 with Photon Plus excluding mouse keyboard charges. The software support in the product has been provided by Tata Consultancy Services

According to Mr Abhijit Sanyal, President, National Sales, TTSL, “The product is primarily targeted at first-time Internet users who do not have computers, but have television sets at home. The product would cater to students at large.” The device will initially be launched at Kolkata and Chennai. TTSL will review customer response in these two cities and then take a call on a extending the service to other parts of the country in three months, “The penetration of television in metros is about 80 per cent, while the penetration of Internet ranges between eight and fifteen per cent. This leaves huge opportunity for the new device,” Mr Sanyal said.