Uninor now in mumbai goa gujarat kolkata and west bengalUninor today announced the simultaneous launch of its Global GSM service in the 5 telecom circles of “Mumbai, Maharashtra and Goa, Gujarat, Kolkata and West Bengal”. With this launch, Uninor’s services are now available in 13 telecom circles in India covering the states of Uttarakhand, Uttar Pradesh, Bihar, Jharkhand, West Bengal, Orissa, Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Maharashtra, Goa and Gujarat.
Today’s launch takes Uninor’s population footprint to over 900 million pan-India and also marks its debut in the high potential metro telecom circles of the country.
The service was launched in all 5 circles with the radical new concept of “Dynamic Pricing” (DP). Branded as ‘24X7 Badalta Discount Plan’, DP will offer call discounts that will change from 5% to 60% with location and with time – with each cell phone tower broadcasting a different discount. At the same location, the discount will change every hour. In cities like Mumbai and Kolkata, with daily commute times of as much as 4 hours, this could mean hundreds of varying discount opportunities every day with a better discount only a station away.
Launching with massive distribution:
On launch day, Uninor connections in these 5 circles will be available at over 85,000 points of sale through 439 distributors and at 81 exclusive shops in the five new circles. This is the largest ever launch distribution in these cities and states achieved by any GSM operator in India.
For customers this means a Uninor connection is available right next door. At a supermarket, a kirana shop, a chemist, a corner mobile outlet or a full service exclusive Uninor shop; definitely at many more places and much closer than that of any other operator on launch day. (more…)