IDEA Cellular, the pan-India mobile operator has introduced a new tariff plan that will provide more value to its subscribers. Consumers will now be charged merely 10 paisa per minute on a tariff plan of Rs. 18 per month. Idea subscribers across Mumbai, Maharashtra and Goa can experience an 83% reduction in rates over the existing rate. A large group of people who talk for smaller durations but make frequent calls will benefit most through the new tariff plan.

With increasing consumer base, Idea has become more affordable and by introducing yet another tariff plan it is getting closer to the youth community, small entrepreneurs and self employed mass. (more…)