Spice Digital and Sangam Kala Group Announces Spice Surtarang contestSpice Digital, one of India’s leading VAS (Value Added Services) companies in the Telecom arena, announced its partnership with the Sangam Kala Group (SKG) to sponsor SKG’s annual National Talent Hunt, “Spice Surtarang“.

Spice Digital Ltd. is a Part of the Spice Global Group, it offers innovative solutions for Telecom Operators, Enterprises and Government agencies using different mobile connectivity medium of Voice, IVR, SMS, USSD, WAP, 3G & Mobile Applications. It has partnership with most of the telecom service providers like Airtel, Vodafone, IDEA, BPL, BSNL, Reliance, MTNL and other corporate. where as The Sangam Kala Group (SKG) is an NGO that is well respected for it’s contribution to the music industry by unearthing grass root talent through its National Singing Talent hunt programs.

About Spice Surtarang Contest:

This service, which can be accessed by dialing 54321333 is LIVE across all major mobile operators including Airtel, Vodafone, Idea and Tata . Participants has to Record there voice in this IVR. This contest will have regional rounds held at more than 60 centers across the country. This will be preceded by Mobile Audition Round whereby aspiring singers can record their songs and stand a chance to get short listed for the Regional Rounds.

There are 3 age group categories for participation:

  • Sub Junior (5-12 yrs)
  • Junior (12-18yrs)
  • Senior (18-28yrs)

It selects best 18 singers selected to perform in the finals and will enter into regional rounds held across the country, the winners of which participate in the National round.

Mr. Saket Agarwal, CEO, Spice Digital Limited said, “One of the biggest segments within the Mobile VAS business is the entertainment industry. This association with Sangam Kala Group is our way of presenting opportunities to aspiring singers from across the country to showcase their talent by providing them access thru the mobile radio platform that may otherwise not be possible.”