BSNL introduces BlacMail a push email applicationBSNL, The state-owned telecommunications company has joined hands with mobile applications and technology firm of Banglore  “Fifth C solutions”, to offer BlacMail – a push email mobile application that works without GPRS on most mobile phones. With it, you can get your mails on your phone, just like in smart-phones, anytime, anywhere.

BlacMail enables customers having accounts with most public email systems to instantly receive email notifications on a wide variety of phone models – from inexpensive and popular models to smart phones – with a user experience available today only on high-end pushmail services on expensive smart phones.

BlacMail crashes the barrier of affordability required for mass-market adoption of the service by eliminating the need for GPRS connectivity required of all other push mail services. With push mail services emerging as a key mobile user need, BSNL plans to deploy BlacMail as a mass-market VAS service as it does not require the customer to have a GPRS data plan and leave them vulnerable to unexpected data charges or lack of service on data connectivity problems that has become increasingly common.[ad code=2 align=center]

On the occasion of the launch, Mr. K. Krishnamohan, Founder and CEO of Fifth C, spoke about how BlacMail is fast emerging as the platform for true push mail: “We developed BlacMail with the objective of crashing the cost and performance barriers to enable true push mail experience for all mobile users in India from its current standing as an elitist service reserved only for a privileged few. Fifth C is happy to partner with BSNL in enabling this key capability for its customer base thus leveraging the breadth of its network coverage in 2G and 3G and geographic reach across India.”

BSNL customers can download BlacMail onto a compatible phone by sending the following SMS (“BM ACTIVATE”) to 50046 (toll-free) and following the simple instructions for activating the service instantly.