Break the language barrier with IDEA Cellular new ad campaign

Imagine getting a lucrative job offer from a far flung city in India; the offer excites you, but the thought of living in a place where a different language is spoken, makes you doubtful. Would you leave the offer only because you cannot speak the language, or overcome the hurdle by adopting a simple idea and give wings to a bright career ahead? Watch the new advertisement from IDEA Cellular, breaking this weekend, to know what Sirji will propose this time to overcome the language barrier.

IDEA Cellular set to launch a new brand campaign under the popular, What an Idea, Sirji! series, to demonstrate the power of telephony, in a country where 850 mother tongues and 22,000 dialects are spoken. India is also a land of opportunities for the young Indians who are ambitious and have dreams in their eyes. However, this diversity and vastness, at times, poses a hurdle in the growth of the youth of this country.[ad code=1]

The new ad from leading mobile brand will unravel an idea which will help millions of Indians – who move out of their homes for Career, Education, Travel and other prospects in life; or need to communicate with people talking different languages in their own surroundings – to easily adapt to the change in environment and communicate smoothly.

Idea Brand Ambassador, Abhishek Bachchan (aka Sirji), who has in the past been seen in various avatars such as the Sarpanch, Tourist Guide, School Principal, Politician’s aide, Doctor, and even a Tree, will now be seen in a completely different role in the new ad. The Sirji character who has won millions of hearts with his smart ideas and witty comments will give a new idea to overcome the language barrier, without speaking a language!

Speaking about the upcoming campaign, Ms. Anupama Ahluwalia, Vice President – Marketing, IDEA Cellular, said “Almost every Indian has gone through a situation where one has struggled to communicate with another fellow Indian just because of language. The new Idea campaign offers a Champion idea to address this concern of our society, through the power of mobile telephony. We are confident that the new brand campaign will build a strong connect with the audience and further grow Idea’s over 70 million subscriber base.”

The new ad is yet another innovation in the series of Idea’s campaigns with the popular tag line – What an Idea, Sirji!. The preceding campaigns – ‘Championing a world without caste’; ‘Championing a world in which no one suffers from the disability to communicate’; ‘Education for All’, ‘Participative Governance’, ‘Walk When You Talk’, and the recent ‘Use Mobile, Save Paper’ campaign – all abide by the essential brand promise of providing a simple, fresh and imaginative solution to a complex problem of the society.