Bharti Airtel, India’s leading Telecom operator, had announced the launch of India’s first ever Family Tunes service for its 2.9 million Fixed Line customers across the country. Airtel’s Family Tunes will provide its Fixed Line customers another Call Management service by offering a pre-recorded Welcome Message customized to the customer’s individual Family Name to greet callers instead of the conventional tone. A library of more than 1000 most common Indian Family Names will be available for customers to choose from.

Mr. Vikas Singh, Chief Marketing Officer–Telemedia Services, Bharti Airtel said, “For most homes today in the country, the Fixed Line remains irreplaceable as the family phone, distinct from the personal mobile phones of each member of the family. Having a Welcome Message customized with their own Family Name will help our customers to enhance the calling experience and make the most of their home phone.”

Airtel Fixed Line customers have to dial 5432151 to activate Family tunes where they can choose any song at one time charges of Rs 15 and Rs 30 would be added to the monthly bill as recurring monthly family Tune subscription fee.